How To Plan and Execute Your Marketing Strategy Pt.2

This is a follow-up to my previous post on Think. Plan. Execute. Here’s a quick reminder of how important it is to implement an actual strategic and thoughtful plan of action. Your strategy is your guide, it’s your compass to lead you back home when you get lost or disoriented from all of the industry buzz and input from friends, family and colleagues. It’s more than something you created in order to check off your solopreneur to-do list.  Your strategy is indeed your compass, and this compass will lead you to a place of peace and assurance when fear and doubt starts to creep in. Hold tight to your strategy, because it’s more than a marketing tool, it’s your vision on paper, it’s your passion coming to life, it’s realizing your dream and not letting the moment pass you by. Take your time with it, think about it, consider where you envision yourself and how you’d like to get there. However you choose to write your plan, you must know that your strategy is only as good as your ability to execute.

One of my professional goals is to help others grow their business and experience exponential growth as individuals, professionals and community leaders. So, without further ado, I will share with you some insight on how to begin your strategic planning that I believe will help you capture new business and help you draw closer to your sales goals.

The first thing you want to do is block out any past failures and mistakes you made regarding your business. You want to keep them from entering your mind, which can weigh you down and possibly keep you from moving forward and attaining the success you dream of. Now is not the time to reflect on failures, doubts or fears – now is the time for action.  Here is the one-page marketing plan I outlined and created to establish a simple but effective sales and lead generation strategy.

The Game Plan: Start by creating a single page marketing plan for either yourself or your team. Keep in mind that marketing plans can be very in-depth and complex, but they don’t have to be. Before you begin to write, you must have a general idea of where you’d like to be a year from now and create a monthly plan that is going to help you get there. You can create a 30 – 60 – or 90-day plan, but it must contain at least three major elements. The three elements are listed below:

  • Objective: What is your exact motive and vision of where you’d like to be in exactly 6 to 12 months from now. You can include milestone markers as your way of establishing quantitative and tangible measurements. 
  •    Goals: Establish goals that’ll help you attain the mile markers and get you closer to reaching your planned destination. You can include the number of closed sales per day, week, or month. You can also include the number of quotes, outbound or inbound calls, open house presentations, and social/professional gatherings attended such as networking groups. As you begin to think and write down these goals, remember that they must be goals that can be measured and not vague and out of touch.
  •    Sales and Marketing Strategy: This section can seem a little overwhelming, but I assure you that no matter your level of comfort with marketing, you can get it done. A quick and easy way to start is to take into consideration the current time of year or season and plan around it. Identify if there are any specific products or services you’d like to feature or promote. Is it an exclusive product or service that is only available during certain times of the year? Is there a specific “sale” or promotion that your company would like to feature to acquire new subscribers. How about a demonstration of your appreciation of customer loyalty with a special one-day event? These are just a couple of examples of what you can include in your marketing strategy, this is the part where you let loose and get creative. Don’t be afraid to try things that you think is a little overboard or too much, because in the end it’s all about getting the results you desire and you never know for sure what your prospective clients will respond to.

There are a few different strategies that I would recommend you adopting and including in your plan, and one of them is an aggressive Facebook, Twitter, Instagram and Pinterest strategy. I can definitely help you plan and implement these strategies on a more one-on-one approach if you’re interested, but none-the less, I highly encourage you to plan and implement a strong social media campaign. In your social media campaign, you can include How-to videos featuring your latest products, styles or DIY home improvements. The idea is to be unique and captivate your audience with flare and authenticity. This is all done in a calculated and synchronized way that keeps you in-line and on pace to meet your original objective and goals. Be sure to include in your videos the order in which you would like to engage with your audience. What is your expectation and desired results from viewers? Be clear on what you’re asking them to do. Keep your videos short – concise and relevant to current events, trending topics and how your product or service can help teach or provide solutions to a common question, customer pain point or to satisfy the customer’s need to connect with you or your company.

The idea of this single page marketing plan is to keep you feeling confident and comfortable with a streamlined approach to developing a marketing strategy that will get you the results you’re looking for. Listed below are some cool tools, apps and websites I use in developing and implementing a cohesive marketing plan. There are plenty more, but these tools should help you lay down a solid foundation for your future success. Clear your mind and get ready to have some fun.

1.       Canva – Create stunning graphics with easy to use templates. https://www.canva.com/

www.canva.com
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

 

2.       Sprout Social – Schedule social media posts with ease. https://app.sproutsocial.com/login

app.sproutsocial.com
Log in to your Sprout Social account. Don’t have an account yet? Sign up for a free 30-day trial.

 

3.       TweetDeck – Stay up-to date with the people you follow and list them in groups or categories that you find interesting enough to want to stay in the know regarding trending topics or events. https://tweetdeck.twitter.com/

tweetdeck.twitter.com
TweetDeck is your personal browser for staying in touch with what’s happening now.

 

4.       Facebook ADs Manager – A quick and easy app to help boost, track or create a new ad for your Facebook business page. https://play.google.com/store/apps/details?id=com.facebook.adsmanager

play.google.com
Manage your Facebook ads on the go. Quickly create and track your ads on your Android device with powerful and efficient tools. Create ads: Use photos and videos from …

 

5.       PicMonkey – Image Editor – Similar to Photoshop. https://www.picmonkey.com/

www.picmonkey.com
Editing your photos is easy with PicMonkey! Add filters, frames, text, and effects to images with our free online photo editing tool!

 

6.       Negative Space – Free Stock Photos. http://negativespace.co/photos/

negativespace.co
Keep Calm and Drink Coffee Stock Photo. Into The Forest Stock Photo. Kids Holding Hand Stock Photo

 

Thanks for taking a moment to read “Think. Plan. Execute.” I hope I was able to bring something new to the table and possibly enlighten you or at least encourage you to continue to move forward and press on towards your goals. If it can happen for others, it can happen for you. As always, know that God is for you and with Him all things are possible. God bless you all and may the Lord prosper you in all you do! 
[Matthew 19:26 (KJV)] But Jesus beheld them, and said unto them, with men this is impossible; but with God all things are possible.”

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

For more insight, visit gonzalesmedia.com.

How To Become a More Authentic & Effective Leader

Authentic leadership is vital in our pursuit of greatness. Leading with integrity is key because we can only lead when people are willing to trust us with their time, talents and resources. Authentic leadership is highly coveted because people matter. God designed us to be leaders in our communities, families and in the workplace. The gifts that he imparted to us are intended to be used for his plan and vision. When we lead knowing that ultimately it is all for the honor and glory of our Lord, then the burden becomes a privilege and leading others becomes a joy. When we humble ourselves as servants of the Lord, we know that God will not keep anything from us and that he will provide the right tools, people and resources that will help us reach our end goal. It is vital that we lead knowing that all people matter, and that means that their hopes, and dreams matter as well. It also means that their special gifts and talents matter. Authentic leadership places value on people’s dreams and is in agreement that they too should be able to accomplish their hearts desires. It also means that if all people matter, then we ought to listen and communicate with people on a deeper level and develop strong relationships. We do this, not for the sake of our own agendas, but because life is meant to be lived in community. Life is messy and we need all the help we can get. When we band together and trust in each other we can accomplish something great – we can go beyond our limits and reach new levels of success like never before.

Employees, athletes, students and even church members are becoming so confused as to what a true leader is and is not. It’s because leadership has taken all kinds of forms lately and the people who we thought were leaders turned out to be flakes and crumbled under pressure. It’s because of past experiences of poor leadership, we must do a better job at defining leadership by exemplifying authentic leadership. If we’re going to use the term “lead by example” then we have to follow that up by stating the most important thing about leadership, and that is – it’s not about us but about the people. It’s about the people that choose to join us in our mission and offer themselves up for the cause. When we lead with authenticity people will rally and willingly sacrifice their time, talents and resources to accomplish company goals. They’ll do this because they know that they can trust you and that we as leaders are selflessly sacrificing just the same. When we put others first it is evident and visible to all – when we put others first – it is love in action.

Here are some key characteristics and skills needed to obtain in order to deliver authentic and powerful leadership:

  • Humility
  • Knowledge
  • Wisdom
  • Discernment
  • Empathy
  • The Skill and Art of Precision Listening
  • Sales & Negotiation Skills That Demonstrate Experience and Swag
  • Effective Communication – Story Telling & Fearless Motivational Skills

I believe that with the acquisition and implementation of these attributes and skills, you’ll be able to lead and inspire your team to do great and wonderful things never imagined. You’ll also be able to demonstrate how they too can grow in leadership by following your lead and example. In the end – it’s not about rule and rein but about growth and reproduction. It’s about the development of your team’s character and how well they’ll respond to the challenge when they are asked to lead. What type of leaders are you shaping and what is the legacy they’re following? Are you ready to lead with authenticity and become a more efficient and effective leader of change? If so, I would encourage you to take your current skill set and adapt the forementioned attributes to fuse them together and experience growth and success.

So, I want to turn it over to you and ask you to share what are some of your thoughts on leadership? Who in your personal or professional life has shown exemplary leadership skills and has influenced you to pursue your dreams? How will you incorporate authentic leadership in your business?

For more insight on leadership and growing your business using the art of story telling and content marketing, visit gonzalesmedia.com.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

How to Overcome Adversity With Love and Reflection

Be The Reflection 

You overcome adversity by simply reflecting what you’d like to see in life. Reflect the good that you’d like to see in people. Reflect the voice you’d like to hear from the crowd and speak it with authority and humility. Speak knowing that God has granted you a voice along with the vision and the perfect words to translate it, so they may not fall on deaf ears. Reflect the posture you’d like to see the defeated stand with. Remind those who walk aimlessly that they too are children of the most high and they too can rise up and change their posture to reflect the strength and resilience of Christ. Reflect the love you’d like to see in your family, community and throughout the world. Be the reflection that people see and admire just as they do a celebrity with charm and poise. Reflect the courage to stand up for the helpless and love those who oppress them just the same you’d like for someone to stand with you in your time of need. It’s not about reflecting our version of perfection but simply allowing the reflection of Christ’s love to take center stage. When people see the reflection of love they will witness humility, hospitality, forgiveness, strength, courage, sound thinking and easy to digest words of grace, wisdom and knowledge. Reflect the mannerisms you’d like to see others portray in times of differences and confrontations.

When water is still the peace of the waters transcend the barriers of the bank – and in the same way – we must be still like the water and allow the peace of our hearts to carry over the barriers of hatred and into others. In other words – peace and the peace of one’s mindset and spirit are contagious and can be received well even in times of tribulation. Reflect the attitude of transformation and not conformation. Reflect the change you’d like to see others experience when they too surrender their lives to Christ and transform their way of thinking. Reflect life and how purposeful and wonderful it is. Reflect the joy you’d like to see in children’s faces when they question life, and wonder why me? Why us? Why our city? Why now? Reflect the hope that these children can cling to and be the reminder that life is good and how we are to live and overcome all because with God all things are possible.

In times of conflict reflect the bravery it takes to turn the other cheek and turn from the path of darkness and walk towards the light and on the path of righteousness. Reflect the wisdom of God that the people of this world are so desperately searching for but tend to listen to the philosophies of those who are deaf to the voice of the Lord. Reflect the devotion it takes to pray and seek the word and will of God that others tend to cave in and give up too early for. Reflect the joy of hearing God’s voice and ministry while in prayer and meditation of His word. Let others see the reflection of Christ in you despite the adversities of this world and walk in the humility knowing that all good things come together for those who love the Lord. Reflect the confidence of Christ while speaking against sickness and declaring healing and victory. Reflect the love of God you’d like to see in your church. Reflect the love of God you’d like to experience when you meet someone for the first time. Be the joy, be the life, be the smile, be the love – be the reflection.

John 3:16 (NLT)…For this is how God loved the world: He gave his one and only Son, so that everyone who believes in him will not perish but have eternal life.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

gonzalesmedia.com