Building Your Online Community

Relationship sales is more about relationship building, and less about sales. A business community isn’t much different from your local neighborhood community. There’s folks to the left, right, front and back, all with their noses in your business trying to figure out what you got going on. They wave and say “Hi” but never anything more. It’s just like your Facebook followers scrolling through their feed and skimming right past your Monday GIF and quote.

You see, your online community is no different, they’re all connected to you, following your posts, Gif’s and Monday motivational quotes, but never truly interacting with you. However, I believe that after a few tweaks in your approach, all that is about to change.

Like I said before, your online business community is no different from your real community, because much like your next-door neighbors, neither of you choose to have true and meaningful interaction. Therefore, we must get out of our comfort zone and take a leap of faith. We gotta make the first move and initiate contact with conversations that take us beyond the surface level of driveway talk.

I believe, that if we start publishing blogs and videos that go beyond products, features and benefits, then, and only then, can we breakthrough the barriers of “No, I’m okay, I’m just looking.” If we truly engage our community with thought-provoking conversation, then our trust barometer will begin to rise at a rapid pace, all because our neighbors will begin to value our word and expertise.

Here’s what John C. Maxwell, author of “How Successful People Think” says this about community, “People don’t care how much you know, until they know how much you care.” He hit the nail on the head, don’t you think?

It’s no secret. Social selling, business to business or business to customer sales transactions are all based on some level of trust. In some cases, the level of trust may be low, and in others it may be high. None the less, as a customer is preparing to make a purchase, whether that is online or in-store, there is indeed a certain level of trust involved with that purchase. That is why it is so important to establish ourselves as the go-to person for all things regarding our product or service.

If we offer our thoughts and expertise on a subject without any agenda, and the advice that we provided lead to a better buying decision for that client, then in that person’s mind, our stock just rose and now we moved up a tier. It’s not about giving stuff away, or offering free advice, but simply being a good neighbor and lending a hand when needed.

Here are 3 questions that’ll get the conversation started:

  • What do you like or don’t like about social media?
  • Who is the most influential person in your life? Why?
  • If you could change something in your life or community, what would you change?

These questions will most definitely get the conversation going, but it’s up to you to moderate and keep it going. Once the people in your community see that you’re willing to go beyond features and benefits, then, and only then, will you begin to build a strong, healthy and engaged community.

Thanks for reading, God bless!

Jesus Gonzales – Marketing Consultant

How To Plan and Execute Your Marketing Strategy Pt.2

This is a follow-up to my previous post on Think. Plan. Execute. Here’s a quick reminder of how important it is to implement an actual strategic and thoughtful plan of action. Your strategy is your guide, it’s your compass to lead you back home when you get lost or disoriented from all of the industry buzz and input from friends, family and colleagues. It’s more than something you created in order to check off your solopreneur to-do list.  Your strategy is indeed your compass, and this compass will lead you to a place of peace and assurance when fear and doubt starts to creep in. Hold tight to your strategy, because it’s more than a marketing tool, it’s your vision on paper, it’s your passion coming to life, it’s realizing your dream and not letting the moment pass you by. Take your time with it, think about it, consider where you envision yourself and how you’d like to get there. However you choose to write your plan, you must know that your strategy is only as good as your ability to execute.

One of my professional goals is to help others grow their business and experience exponential growth as individuals, professionals and community leaders. So, without further ado, I will share with you some insight on how to begin your strategic planning that I believe will help you capture new business and help you draw closer to your sales goals.

The first thing you want to do is block out any past failures and mistakes you made regarding your business. You want to keep them from entering your mind, which can weigh you down and possibly keep you from moving forward and attaining the success you dream of. Now is not the time to reflect on failures, doubts or fears – now is the time for action.  Here is the one-page marketing plan I outlined and created to establish a simple but effective sales and lead generation strategy.

The Game Plan: Start by creating a single page marketing plan for either yourself or your team. Keep in mind that marketing plans can be very in-depth and complex, but they don’t have to be. Before you begin to write, you must have a general idea of where you’d like to be a year from now and create a monthly plan that is going to help you get there. You can create a 30 – 60 – or 90-day plan, but it must contain at least three major elements. The three elements are listed below:

  • Objective: What is your exact motive and vision of where you’d like to be in exactly 6 to 12 months from now. You can include milestone markers as your way of establishing quantitative and tangible measurements. 
  •    Goals: Establish goals that’ll help you attain the mile markers and get you closer to reaching your planned destination. You can include the number of closed sales per day, week, or month. You can also include the number of quotes, outbound or inbound calls, open house presentations, and social/professional gatherings attended such as networking groups. As you begin to think and write down these goals, remember that they must be goals that can be measured and not vague and out of touch.
  •    Sales and Marketing Strategy: This section can seem a little overwhelming, but I assure you that no matter your level of comfort with marketing, you can get it done. A quick and easy way to start is to take into consideration the current time of year or season and plan around it. Identify if there are any specific products or services you’d like to feature or promote. Is it an exclusive product or service that is only available during certain times of the year? Is there a specific “sale” or promotion that your company would like to feature to acquire new subscribers. How about a demonstration of your appreciation of customer loyalty with a special one-day event? These are just a couple of examples of what you can include in your marketing strategy, this is the part where you let loose and get creative. Don’t be afraid to try things that you think is a little overboard or too much, because in the end it’s all about getting the results you desire and you never know for sure what your prospective clients will respond to.

There are a few different strategies that I would recommend you adopting and including in your plan, and one of them is an aggressive Facebook, Twitter, Instagram and Pinterest strategy. I can definitely help you plan and implement these strategies on a more one-on-one approach if you’re interested, but none-the less, I highly encourage you to plan and implement a strong social media campaign. In your social media campaign, you can include How-to videos featuring your latest products, styles or DIY home improvements. The idea is to be unique and captivate your audience with flare and authenticity. This is all done in a calculated and synchronized way that keeps you in-line and on pace to meet your original objective and goals. Be sure to include in your videos the order in which you would like to engage with your audience. What is your expectation and desired results from viewers? Be clear on what you’re asking them to do. Keep your videos short – concise and relevant to current events, trending topics and how your product or service can help teach or provide solutions to a common question, customer pain point or to satisfy the customer’s need to connect with you or your company.

The idea of this single page marketing plan is to keep you feeling confident and comfortable with a streamlined approach to developing a marketing strategy that will get you the results you’re looking for. Listed below are some cool tools, apps and websites I use in developing and implementing a cohesive marketing plan. There are plenty more, but these tools should help you lay down a solid foundation for your future success. Clear your mind and get ready to have some fun.

1.       Canva – Create stunning graphics with easy to use templates. https://www.canva.com/

www.canva.com
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

 

2.       Sprout Social – Schedule social media posts with ease. https://app.sproutsocial.com/login

app.sproutsocial.com
Log in to your Sprout Social account. Don’t have an account yet? Sign up for a free 30-day trial.

 

3.       TweetDeck – Stay up-to date with the people you follow and list them in groups or categories that you find interesting enough to want to stay in the know regarding trending topics or events. https://tweetdeck.twitter.com/

tweetdeck.twitter.com
TweetDeck is your personal browser for staying in touch with what’s happening now.

 

4.       Facebook ADs Manager – A quick and easy app to help boost, track or create a new ad for your Facebook business page. https://play.google.com/store/apps/details?id=com.facebook.adsmanager

play.google.com
Manage your Facebook ads on the go. Quickly create and track your ads on your Android device with powerful and efficient tools. Create ads: Use photos and videos from …

 

5.       PicMonkey – Image Editor – Similar to Photoshop. https://www.picmonkey.com/

www.picmonkey.com
Editing your photos is easy with PicMonkey! Add filters, frames, text, and effects to images with our free online photo editing tool!

 

6.       Negative Space – Free Stock Photos. http://negativespace.co/photos/

negativespace.co
Keep Calm and Drink Coffee Stock Photo. Into The Forest Stock Photo. Kids Holding Hand Stock Photo

 

Thanks for taking a moment to read “Think. Plan. Execute.” I hope I was able to bring something new to the table and possibly enlighten you or at least encourage you to continue to move forward and press on towards your goals. If it can happen for others, it can happen for you. As always, know that God is for you and with Him all things are possible. God bless you all and may the Lord prosper you in all you do! 
[Matthew 19:26 (KJV)] But Jesus beheld them, and said unto them, with men this is impossible; but with God all things are possible.”

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

For more insight, visit gonzalesmedia.com.

Learn How To Plan and Execute Your Marketing Strategy

Think. Plan. Execute.

Strategy is often discussed but rarely executed. Most of us have participated in a team meeting where there was an idea, thought or revelation that was deemed the next big thing in your company or even industry. The team leader asked for volunteers and no one raised their hand and so a team was hand selected by the manager along with the person who had the bright idea of change. The team gathers for a brainstorm session and comes up with a beautiful and elaborate plan of action. The plan was given to management and was accepted with excitement and a good old pat on the back. So, what happens next? Nothing – absolutely nothing!

This journey of yours has got to be more than excitement, it has to have substance. Much like the example I shared, if you’re creating plans for the sake of having a plan for your business but it truly isn’t serving a purpose, then all your doing is creating a bunch of nothing. You’ve exhausted countless hours that you can never get back and probably at the expense of gaining a new client. Your strategy is your guide, it’s your compass to lead you back home when you get lost or disoriented from all of the industry buzz and input from friends, family and colleagues. Your strategy is your compass that’s going to lead you to a place of peace and assurance when fear starts to creep in. Your strategy is more than a marketing tool, it’s your vision on paper, it’s your passion coming to life, it’s realizing your dream and not letting the moment pass you by. However; your strategy is only as good as your execution.

A coach implements a game plan that takes all aspects of the game, rules and potential outcomes into consideration. In the same sense, we must incorporate all aspects of our business and look for weaknesses in the opposition and attack. As a coach I’m constantly teaching my players to aggressively pursue victory by sticking to the plan, and when the moments right – attack using your creativity. Keep them guessing! Keep them on their heels! So, the point I’m trying to make here is that strategic planning and the execution of your planning is more than hype, buzz or a checkmark on your to-do list. Your ability to plan and properly execute those plans to the best of your ability is absolutely vital to the success of your business. In my follow up post, I’ll share with you some great resources that’ll help you plan and implement a sales, marketing and lead generation strategy.

There’s one last thing I want to share with you that I believe with all of my heart to be true, and that is – with God all things are possible. Don’t let others lack of vision derail your plans, and don’t let them dictate the success of your dreams and career – because with God all things are possible. Hold tight to the promises of God and be at peace during the trials of growing a start-up business. Having persistence and a relentless mindset is more than a cliché, it’s a necessity. 

  •    Matthew 19:26 (KJV) “But Jesus beheld them, and said unto them, with men this is impossible; but with God all things are possible.”

Be on the lookout for the follow-up post filled with tactical and practical advice on how to implement a successful sales & marketing strategy. For more insight or assistance with your digital marketing services, please visit gonzalesmedia.com.

 

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

How Content Marketing Blurs The Lines of SEO & Customer Experience

Picture this if you will and follow me for a moment, think of your online presence as your personal appeal and your content as your charm and personality. With this in mind, I want to state my personal belief in that the things we say, write and illustrate online are more than superficial tactics to get a laugh, like or follow and as we continue to evolve in our approach and understanding of digital marketing, we must come to the conclusion that our content is a written expression of who we are and who we represent. For example; when meeting someone for the first time, it’s a common practice to dress appropriately with a sense of style and appeal. You’ll introduce yourself and engage in a meaningful conversation, in which you try your best to do more listening than speaking. After a few ah-ha moments and a cup of coffee the meeting is over and you take a mental assessment of what took place. Your assessment includes the basics such as, is this person trustworthy? Could I see myself working with or for this person? And do I actually like this person enough to share my skills, talents, time and money with? Getting to know someone in a meaningful conversation allows you to have a deeper insight as to what type of person you’ll be working with. What I’m about to share with you is absolutely practical and worth implementing if you want to strengthen the relationship between you and your clients. In doing so, you can potentially increase your SERP rankings, customer response and engagement with strong opportunities to close on new business.

The following are some of the first steps you’ll need to take if you want to see a return on your website and social media efforts:

  • Assess and Address. Take an honest assessment of your website, Facebook page, LinkedIn profile and other social media sites that you’re currently using for your business. The first thing you want to do is to make sure that they’re all in sync with updated pictures, logos, profile bio’s and content. You’d be surprised as to how many people have outdated pictures and content from one site to another. Conduct a sweep and clean it all up. Take a weekend and listen to some music, read a book, watch a TED talk and spend some time doing something that inspires you. Use that motivation to tap into your creative personality and harness all of the good ideas, words, phrases and visuals and then get to work on your upgrades. When you get new ideas, write them down and add them to your calendar to avoid the grim reaper of entrepreneurs otherwise known as procrastination. Next, you want to lay it all out and renovate.

 

  • Renovate and regulate on your competition. Take some time to skim, browse and learn more about your industry’s latest trends and hot topics. Take notes and highlight the key points of interest that you think your audience will connect with. DO NOT and I repeat DO NOT plagiarize. If you’re going to use someone else’s content, be sure to either get their permission or give accurate credit to the original author or source. Google and Bing will typically honor and elevate original content that is current and trending. They love content that is meaningful, searchable and full of rich snippets of pictures, video and precise definitions of common keyword searches and phrases. If you’re a small business owner and don’t have a social media manager to create new content, then I suggest you implement your changes in phases. Try not to allow yourself to feel overwhelmed and conflicted. If you simply make a checklist of what you need to update and what type of new content that you’re going to create, it’ll make things a whole lot easier. However, if you do have a social media manager, then it’s time to let them loose and regulate on your competition. It’s time to rise up from the forgotten and launch a marketing plan that’ll grow your business beyond your expectations. Have the (SMM) craft a 3-month social media marketing plan that includes Q&A podcast interviews about your industry experience, product or service – short blog posts and weekly live video feeds on Facebook live or Periscope. Stay humble – stay hungry and most importantly Know Your End Goal.
  • “Just Google it!”  Google has become a household name and spoken of quite often amongst Millennials and Generation X families. Google still seems to be the premier source of information gathering, fact finding and mapping sources for most people, even though the majority of them have a Facebook and Twitter page. Speaking of social media, when was the last time you searched using Bing, Yahoo or Facebook? Believe it or not there are some people who prefer these search engines and social sites for their personal and professional inquiries. So let me introduce you to the 30 – 30 – 30 plan. This plan is solely focused on gathering at least 30 reviews on Google, Bing and Facebook. If you don’t know by now, then it’s time you do, that online reviews are highly valuable and hold a lot of weight in terms of SERP rankings. Designating a full “On-line Customer Review” campaign is definitely worth the time and energy. Your return on investment is long-lasting and increases your credibility. Here’s a great way to get started; create a list of your current and past clients that you know had a great customer experience in the last 3 -6 months. This is the list that’s going to get you going in the right direction and give you a boost not only in reviews but in your confidence as a leader and entrepreneur. Next, move on to creating a 2-3 step customer user guide to completing Google, Yelp and Facebook reviews. A good tool and resource you may want to use is Canva, which is an online Photoshop type of website. This site is awesome and allows you to create or use existing templates that are specifically designed for Facebook, Twitter and Instagram including proper size imaging for each site. Create a “We Appreciate Your Reviews” campaign both on digital and print so you can use the flyers to promote and encourage customer reviews while they’re in the office. It really works – but the key to closing any type of sale including persuading your clients to take a few minutes to write their review – is to simply ask. Ask for reviews often and early in the conversation, for example, you may want to say something similar to “in just a few moments we’ll be wrapping things up along with a quick Google review of your experience with us today.” However, ask them in a way that makes them feel like it’s all a part of the process and most importantly make it seamless and fun.

 

  • The Power of Print. Use the printed Google Review flyer as a display in your office and make it visible to your staff and clients. Regardless of what type of business you’re in, you’ll have a great number of opportunities to present this flyer to your clients. While you’re researching information, taking a payment or booking their next appointment, simply direct your client to the flyer to follow the steps to complete their review. One of the first lessons I learned in business was to “Always be closing and Never Assume The Rejection.” Thank your client for their business and direct them, I mean ask them to complete the review which only takes about 3 minutes. Let me back up for a second and remind everyone that you should have at a minimum a Google, Facebook and Yelp business page. Bing loves and feeds off of Yelp reviews which can significantly increase your search rankings on Google as well. The digital Google – Yelp or Facebook review flyer will be used to promote on social media as a promoted or boosted post. You’ll also want to Invite your staff, friends, and relatives to join in on the fun. They can write a review and reference your company’s strengths, character and of course their own personal experiences. If your staff are paying customers and have conducted business with your company, they have every right to legitimately write a review of the company. Let everyone know just how fun it is, because it really is fun when you start to see reviews coming in and begin to read people’s thoughts and feelings regarding their past experiences working with you and your staff. It’s definitely reassuring and reinvigorates your passion for doing what you do.

 

  • Be where your clients are – but not everywhere they are. In my experience as a marketing professional, I have noticed that many companies have just about every social media page listed on their websites, email signatures and business cards. If you truly think about it, most people who are online typically have a LinkedIn, Twitter or Facebook account they typically prefer and primarily use. Unless you’re in marketing yourself, you may want to steer clear from trying to maintain a manageable presence on all of the social media sites that are out there today – including Instagram and Snapchat. Maintaining a strong presence on social media sites should serve your business well but not at the expense of neglect. However, depending on the type of business you’re in, you may want to consider adding Instagram, Pinterest, and Snapchat to your digital arsenal. The reason you want to avoid a social media overload is because it can become very overwhelming to maintain and manage as a business owner, sales professional and even a social media manager who has to show proof of ROI. The time, effort and finances that it takes to maintain your accounts may not be worth your time and may not produce the best ROI that you or your CMO would like. Keep in mind that your prospective and current clients usually have at least 1 of the 4 major social media sites. They key to conversion is user engagement and conversation. Be visible and available.

 

  • The Power of Google. This last segment I’m going to talk about is how to leverage the unique algorithms and power of Google. I want to put my disclaimer out there noting that Google is constantly and consistently changing up their search algorithms that is run by Rank brain and that your results may vary. However, there are some tried and true ways of maximizing your site for your benefit, the first thing you’d want to do is to set up a plan of action. Coordinate your SEO tactics with your social media messages in order to demonstrate a cohesive marketing plan. Craft your website to attract the web crawlers of Google. Create original content that allows the reader to stay on your page with integrated content including short videos or snippets of podcasts lasting at least 3 minutes. However, it was recently noted that millennials are more willing to watch videos on twitter if they were 30 seconds or less, so just like most tings in business, it’s trial and error till you find the sweet spot. Integrate the most commonly used keywords and search results for your industry as part of the Headline and in the message of your sites landing page. Use words like “Best” and “Top” throughout your site, site links, site summary, meta tags and navigation bar and headers. Allow me to back up for a second and first make you aware of the fact that if you don’t have a product or service that people will want and use than all of your SEO efforts will be a waste of time.

 

You must have a product or service that is highly valued and or be on the rise. If you’re a Solopreneur, then you want to perfect your craft and become the go-to person in your profession. When people are in need of your services, you’ll be the first one to pop in their head as a result of your credibility. Having this type of prestige as a business will definitely play a role in acquiring online reviews and therefore assisting in the increasing of your search rankings. Next, you want make sure you’re listed on a variety of outside sources that people are using for advice, planning and resources. Get listed on sites such as Yellow Pages, Citysearch, Foursquare, Chamber of Commerce blogs and websites including guest blogging on cross industry news sites. The more credible backlinks that you can have directing people back to your website the better it will be. You can use sites such as Godaddy as a source to have your site listed on all of the major search sites using their GetFound product. There is a fee for this particular service but I assure you that it is well worth it. Next, would be acquiring a SSL Certificate, which basically means that your site is listed with Google as a safe and secure website. This certificate is another way you can increase your rankings by leveraging the credibility that Google gives your company’s website and reassures consumers that it’s safe for ecommerce transactions. The tips I noted above will put you in a position that’ll have Google working for you and not against you.

 

  • Responsive Design. Responsive design is basically a measurement of just how user friendly your website is on mobile devices. It’s now more beneficial to streamline your design in order to have a better and more productive responsive design and user experience. Back in the day it was all about splash, flash and tons of videos and slideshows, but now – you have to be very creative and disciplined in your approach while designing your small screen storefront. Properly staged content is the key to success.

The last thing I want to mention regarding success and the use of these tactics is to simply apply them along with the wisdom of the Lord, because With God All Things are possible!

Matthew 19:26 (NLT)-Jesus looked at them intently and said, “Humanly speaking, it is impossible. But with God everything is possible.”

I say this to remind everyone that growing your business, ranking on the top of Google or becoming an Influencer seems like a task or a goal that is just too big – but I’ve learned that with God’s wisdom and insight, all things are indeed possible even getting to the top of Google, and that my friends is my encouragement to you. Keep writing, creating and dreaming and soon you’ll be well on your way to regulating the completion.

If this piece intrigues you and you’d like to learn more about integrating content marketing with your SEO and customer experience plans, then please contact me @jesus_gonzales7 on Twitter or visit gonzalesmedia.com.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

How To Live, Network and Grow Your Business Like a Champion Part 3

How To Live, Network and Grow Your Business Like a Champion Part 3

2 Timothy 1:7 NLT…For God has not given us a spirt of fear and timidity, but of power, love and self-discipline.

We all desire the ability to think through difficult situations and provide the most fitting solution to our company problems. We’d love to be able to walk out of a long meeting feeling like a champ because in the midst of doubt and indecision we were able to facilitate our thoughts with the power of self-discipline. Well, God has given us this awesome ability of self-discipline and more. He has made wisdom, and sound thinking available to us in abundant proportions. God has granted us the ability to acquire internal peace and clarity during times of trouble. When our personal and business lives collide and we allow our nine to five troubles to have a negative affect our personal lives – then we must re-evaluate and re-condition our minds to filter and diffuse unwanted thoughts of negativity. This is important because our troubles at work can seriously affect our lives at home. If we fail to properly execute a healthy work – life balance, both work and life can make us feel ill with discontentment and frustration. However; when we allow God’s word to enlighten and inspire us to move forward with sound thinking, then we can become even more confident about our daily decision making while at work.

When adversity arrives it’s often a great idea to walk away and regain our clarity by turning to (2 Timothy 1:7) and recall that with God – we have the right and ability to sound thinking. When we operate with a sound mind, our leaders at work will recognize our cognitive and critical thinking skills that will place us in an advanced tier of thought and potential. We become a valuable asset and a person that can be trusted with much responsibility. When operating under the influence of self-discipline our teammates and co-workers will know that when a challenge is presented, we will not quiver and run but face it head on with a well thought out plan. When we fuse the gift of God’s love, power and sound thinking, we can become champions in any arena, corporation or network we desire to be a part of.

…With God all things are possible Matthew 19:26 (KJV)

This concludes my three part mini series on overcoming fear and growing your networks and business like a champion. Please take a moment and visit gonzalesmedia.com, and if you like what you see, then contact me for Social Media Marketing and SEO services that will help increase your online presence and most importantly your profits.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

 

 

How To Live, Network and Grow Your Business Like a Champion Part 2

How To Live, Network and Grow Your Business Like a Champion Part 2

2 Timothy 1:7 (NLT) Says…For God has not given us the spirt of fear and timidity, but of power, love and self-discipline.

So how does love help us overcome the challenges of business? How can I overcome the fear of failure using the love of God that he has given to us? How does faith in the workplace work? These are some of the questions some may have and I would be glad to share with you some insight that helped me overcome my inadequacies and set me on the path to personal and professional success.

Some characteristics of love are examples of kindness, gentleness and humility. God has given us the ability to act out his love in an everyday kind of way. If we want to earn the business of our audience, then we must exemplify the trust and confidence that we are asking our clients to have in us. We must show discipline in the way we speak to customers even when we are challenged by their attitudes and complaints. As we build our business, it is in the best interest of everyone, that we treat our customers, co-workers and colleagues with respect. Kindness and gentleness are attributes of someone who is secure in their status as a human being and puts people above profits, promotions or any other selfish ambitions. There are plenty of opportunities out there for each of us. We can all benefit from our own diligence without having to cut corners, bad mouth our competitors or deceive our customers with over promised and under delivered actions. God has given us the ability to love our way to success.

Think about it! If we were to become more mindful and more eager to help others while achieving our goals, wouldn’t that be more fulfilling than winning at all cost? We overcome our fear of failure when we pursue success with a mindset of resilience and heart of compassion. We press on without hesitation, we collaborate with others and build networks that are full of people who have similar desires of helping others grow and fulfill their dreams as well as our own. When people are convinced that we are who we say we are and are proven in our ability to be trusted and counted for various skills and abilities, people will be excited about working with us. Here are some practical examples of how we can change our approach to success and acquire the mindset of a champion:

  • Read and study the word of God and receive knowledge and insight regarding life and the pursuit of personal fulfillment. Read, watch and listen to people who have gone before you and experienced failure, adversity and success. Learn from their mistakes and implement some of their best practices, growth hacks and leadership skills.
  • Speak the word of God out loud – Speak the life and success you desire in your business. Pray and ask God to give you wisdom on how to lead your team, business and family in your pursuit of success.
  • Listen – Take time to listen to your clients, co-workers and those that you choose to network with. People love to know that they are being heard and that the person they’re speaking with is truly interested in that they have to say. People will appreciate you more when they know your authentic and true to your word.
  • Take Action – We live in the information age, full of words of wisdom from athletes, entrepreneurs and bloggers like myself. However; all of the information we receive is rendered useless if we never put the words we read into action. We overcome fear of failure by getting up and out of our comfort zone and pursuing greatness with a motivated spirit, the love of Christ and putting into action all that which we have learned and know to do.  In other words, you can’t quench your thirst if you don’t take a drink

In Christ we have boldness and confidence. We can accomplish all the dreams and visions He has gifted us. I personally love hearing about people’s journey and all of the small victories that led to the great one. As I read and study the word of God I’m constantly reminded about Jesus’ great love and sacrifice for us. He laid down his life for us so we may live a free and prosperous life of love and goodness. We are set up to prosper – but there is nothing more important that sharing the love and message of Christ. In doing so, it is how we go about our lives and how we treat others that exemplifies his love through us. We are blessed and empowered to prosper in every area of our lives. There is nothing that we cannot accomplish. In Christ we have no fear – we will not and must not give up and quit! I urge you to stand up and fight adversity with a relentless mindset and know that you will one day stand victorious.

For more info on growing your business with authenticity in the digital marketing era visit gonzalesmedia.com and gain some great insight and growth hacks to help you along your journey.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

How To Live, Network and Grow Your Business Like a Champion

How To Live, Network and Grow Your Business Like a Champion

As each of us start out on our personal journey to fulfill a lifelong dream, there are certain to do list items that must be marked off before we can make this life changing leap of faith. Here’s my version of a so called to do list for your life: First we need a plan of attack, next, we need some sort of emotional and dream support from either a person, group or mentor that possesses a relentless mindset and positive vibe. Most successful entrepreneurs, athletes and authors have one thing in common and that is a mindset of a champion. A person who has the mindset of a champion knows that there is no quit – no wavering and most importantly no fear! It is through our faith in Christ that we can believe and take action in our belief that we can and will be successful in every endeavor.

So how do we do that? Well, what I’d like to do is simply offer a few words of encouragement and hopefully provide some insight that will help you on your journey. During my next few blog posts I will be referencing from my own experiences as well as unknown and well known authors who have published books, articles and blogs, however, none more important than the living word of God. I want nothing more than to see each of us succeed in every endeavor that we venture into. As I planned and prepared for this piece – all I could think about is you. All of you that would take the time to read and reflect about your own ambitions, perspective and attitudes. I want this to be about you and growing your network, businesses and communities. I want to look back a year from now and know that somehow, someway I was able to make a difference even if it was in the smallest way.

As we all know a life in business is very complex. We have dreams and visions of what life could be like when we close on the deal of a lifetime. We dream of the moment of when we have the status and label of success. However, when that big deal doesn’t get done or is taking a little longer than we expected, our minds begin to wonder and are consumed with thoughts of doubt and fear. The fear that sets in can be devastating to our success, simply put – fear takes our dreams and squeezes the life out of them. Fear can leave us feeling empty and confused. If we want to overcome our fears and pursue a life of success than we must adopt the mindset of a champion and live life fearlessly. If you take a moment to read and receive the following scripture, you too can begin to experience a life without fear and enjoy the fruits of your labor.

2 Timothy 1:7 (NLT) says…For God has not given us a spirit of fear and timidity- but of power, love and self-discipline.

According to 2 Timothy 1:7, fear is something that we shouldn’t possess. In place of fear, fill your hearts and minds with the word of God and remind yourself that you have the divine power of Christ living inside of you.

God’s power is the strength and courage that we need to carry out our plans, fulfill our dreams and overcome adversity. God has given us his power and the ability to go above and beyond our natural abilities. He is our champion and he is teaching us the ways of the warrior and in doing so, we won’t grow weak or weary. We’ll have the strength to overcome all fears and obstacles that may be in our way. God bless and stay humble and hungry – your success depends on it.

For more info about growing your business with tact and insight visit gonzalesmedia.com.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant