Here’s how this self-taught social media and SEO specialist helped a phoenix hair salon rank in the local three pack on Google. Creations by Gina, has been ranking on page one of various queries on Google and Bing for the past 4 years. Here’s the kicker though, all the content and SEO work was done at the hands of a marketing enthusiast who was an insurance sales agent by trade, and Here’s how I did it.
I read a lot of blogs and articles on what Google likes and doesn’t like. I attended the Digital Summit in Phoenix and gained enough inspiration to fuel my passion for the next 2 years. I truly paid attention to all the little things the experts would mention in their blogs and videos. I skimmed through the fluff and sifted through data till all that was left were these beautiful nuggets of SEO wisdom.
I skimmed through the fluff and sifted through data till all that was left were these beautiful nuggets of SEO wisdom.
Once I figured out that I can pair my writing skills with these proven SEO techniques, I knew then that I could do it! If Google wanted content, Google was gonna get content. Yes, I said gonna!
The Creations by Gina hair salon in Phoenix, averaged 1-3 new clients per week. These bookings were spawning directly from Google and Facebook. When you sprinkle in a few referrals here and there, you got yourself a pretty good book of business.
Again, let me remind you that if you searched for the “Top Hair Stylist in Phoenix,” “Goldwell Hair Salons,” and “Keratin Hair Treatment in Phoenix” along with many others, you would see Creations by Gina at the top of page one for not only Google but also Bing. The results varied if you searched using mobile versus desktop, however, no matter the channel, the rankings were much the same.
When I first noticed the rankings, my mind was blown, and I was super hype.
So my question was, how can I, a kid from Glendale, AZ with no professional training or a college degree outsmart and outwit some of these other SEO specialists who are managing other well established and more well-known hair salons?
My first thought was to thank God for all the wisdom and insight that I gained, and for all the people who were kind enough to share their facts, data and knowledge on social media management and search engine optimization. Many thanks to Ann Handley @MarketingProfs, Rand Fishkin @randfish, Gary Vaynerchuk @garyvee, Brian Fanzo @isocialFranz @SMACtalk, and Kim Garst @kimgarst for all their hard-work and dedication to the art and science of social media and search engine optimization. I’ve never met any of these folks, but without their advice and trailblazing, I certainly wouldn’t be having the type of success I’m having today. Thanks again!
The key to our success was simple. I set and followed 3 guidelines, and I stuck to them throughout the entire process. Hopefully, by following these guidelines with consistency, and a relentless mindset, you too can experience success in winning the battle for page one rankings. So, without further delay, here you go!
- Unique content in a unique writing style
- Headlines – Title Pages – Keywords – Links
- Get people clicking (CTR)
There are too many variables and tactics needed to unlock the code and mystery of SEO, however, I knew that if I wrote fresh content and set up the website so that it was search engine friendly, then I knew I would at least be in the same ballpark. As I eluded to earlier, we were not only in the same ballpark, but we hit one deep into center field and right over the cheap seats.
The reason why I’m sharing this is because I’m transitioning from insurance sales and into a career in digital marketing. I’m taking a leap of faith. I’m going to do all I can for me and my family to experience the goodness of life without doubt or regret. I’m going all in.
What gives me the confidence is my faith in Christ and the results of my past experience. My passion is helping others succeed, no matter if it’s on the court as a basketball coach or as a social media strategist. The bottom line is that if I get a chance to play a role in someone accomplishing their goals, then I’m all for it, and I’ll do whatever I can to help them achieve it.
Thanks for reading! God bless!
If you’re needing help with your social media and search engine marketing, then I’d love to help you. You can reach me at gonzalesmedia.com