Building Your Online Community

Relationship sales is more about relationship building, and less about sales. A business community isn’t much different from your local neighborhood community. There’s folks to the left, right, front and back, all with their noses in your business trying to figure out what you got going on. They wave and say “Hi” but never anything more. It’s just like your Facebook followers scrolling through their feed and skimming right past your Monday GIF and quote.

You see, your online community is no different, they’re all connected to you, following your posts, Gif’s and Monday motivational quotes, but never truly interacting with you. However, I believe that after a few tweaks in your approach, all that is about to change.

Like I said before, your online business community is no different from your real community, because much like your next-door neighbors, neither of you choose to have true and meaningful interaction. Therefore, we must get out of our comfort zone and take a leap of faith. We gotta make the first move and initiate contact with conversations that take us beyond the surface level of driveway talk.

I believe, that if we start publishing blogs and videos that go beyond products, features and benefits, then, and only then, can we breakthrough the barriers of “No, I’m okay, I’m just looking.” If we truly engage our community with thought-provoking conversation, then our trust barometer will begin to rise at a rapid pace, all because our neighbors will begin to value our word and expertise.

Here’s what John C. Maxwell, author of “How Successful People Think” says this about community, “People don’t care how much you know, until they know how much you care.” He hit the nail on the head, don’t you think?

It’s no secret. Social selling, business to business or business to customer sales transactions are all based on some level of trust. In some cases, the level of trust may be low, and in others it may be high. None the less, as a customer is preparing to make a purchase, whether that is online or in-store, there is indeed a certain level of trust involved with that purchase. That is why it is so important to establish ourselves as the go-to person for all things regarding our product or service.

If we offer our thoughts and expertise on a subject without any agenda, and the advice that we provided lead to a better buying decision for that client, then in that person’s mind, our stock just rose and now we moved up a tier. It’s not about giving stuff away, or offering free advice, but simply being a good neighbor and lending a hand when needed.

Here are 3 questions that’ll get the conversation started:

  • What do you like or don’t like about social media?
  • Who is the most influential person in your life? Why?
  • If you could change something in your life or community, what would you change?

These questions will most definitely get the conversation going, but it’s up to you to moderate and keep it going. Once the people in your community see that you’re willing to go beyond features and benefits, then, and only then, will you begin to build a strong, healthy and engaged community.

Thanks for reading, God bless!

Jesus Gonzales – Marketing Consultant

How To Become a More Authentic & Effective Leader

Authentic leadership is vital in our pursuit of greatness. Leading with integrity is key because we can only lead when people are willing to trust us with their time, talents and resources. Authentic leadership is highly coveted because people matter. God designed us to be leaders in our communities, families and in the workplace. The gifts that he imparted to us are intended to be used for his plan and vision. When we lead knowing that ultimately it is all for the honor and glory of our Lord, then the burden becomes a privilege and leading others becomes a joy. When we humble ourselves as servants of the Lord, we know that God will not keep anything from us and that he will provide the right tools, people and resources that will help us reach our end goal. It is vital that we lead knowing that all people matter, and that means that their hopes, and dreams matter as well. It also means that their special gifts and talents matter. Authentic leadership places value on people’s dreams and is in agreement that they too should be able to accomplish their hearts desires. It also means that if all people matter, then we ought to listen and communicate with people on a deeper level and develop strong relationships. We do this, not for the sake of our own agendas, but because life is meant to be lived in community. Life is messy and we need all the help we can get. When we band together and trust in each other we can accomplish something great – we can go beyond our limits and reach new levels of success like never before.

Employees, athletes, students and even church members are becoming so confused as to what a true leader is and is not. It’s because leadership has taken all kinds of forms lately and the people who we thought were leaders turned out to be flakes and crumbled under pressure. It’s because of past experiences of poor leadership, we must do a better job at defining leadership by exemplifying authentic leadership. If we’re going to use the term “lead by example” then we have to follow that up by stating the most important thing about leadership, and that is – it’s not about us but about the people. It’s about the people that choose to join us in our mission and offer themselves up for the cause. When we lead with authenticity people will rally and willingly sacrifice their time, talents and resources to accomplish company goals. They’ll do this because they know that they can trust you and that we as leaders are selflessly sacrificing just the same. When we put others first it is evident and visible to all – when we put others first – it is love in action.

Here are some key characteristics and skills needed to obtain in order to deliver authentic and powerful leadership:

  • Humility
  • Knowledge
  • Wisdom
  • Discernment
  • Empathy
  • The Skill and Art of Precision Listening
  • Sales & Negotiation Skills That Demonstrate Experience and Swag
  • Effective Communication – Story Telling & Fearless Motivational Skills

I believe that with the acquisition and implementation of these attributes and skills, you’ll be able to lead and inspire your team to do great and wonderful things never imagined. You’ll also be able to demonstrate how they too can grow in leadership by following your lead and example. In the end – it’s not about rule and rein but about growth and reproduction. It’s about the development of your team’s character and how well they’ll respond to the challenge when they are asked to lead. What type of leaders are you shaping and what is the legacy they’re following? Are you ready to lead with authenticity and become a more efficient and effective leader of change? If so, I would encourage you to take your current skill set and adapt the forementioned attributes to fuse them together and experience growth and success.

So, I want to turn it over to you and ask you to share what are some of your thoughts on leadership? Who in your personal or professional life has shown exemplary leadership skills and has influenced you to pursue your dreams? How will you incorporate authentic leadership in your business?

For more insight on leadership and growing your business using the art of story telling and content marketing, visit gonzalesmedia.com.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

How to Overcome Adversity With Love and Reflection

Be The Reflection 

You overcome adversity by simply reflecting what you’d like to see in life. Reflect the good that you’d like to see in people. Reflect the voice you’d like to hear from the crowd and speak it with authority and humility. Speak knowing that God has granted you a voice along with the vision and the perfect words to translate it, so they may not fall on deaf ears. Reflect the posture you’d like to see the defeated stand with. Remind those who walk aimlessly that they too are children of the most high and they too can rise up and change their posture to reflect the strength and resilience of Christ. Reflect the love you’d like to see in your family, community and throughout the world. Be the reflection that people see and admire just as they do a celebrity with charm and poise. Reflect the courage to stand up for the helpless and love those who oppress them just the same you’d like for someone to stand with you in your time of need. It’s not about reflecting our version of perfection but simply allowing the reflection of Christ’s love to take center stage. When people see the reflection of love they will witness humility, hospitality, forgiveness, strength, courage, sound thinking and easy to digest words of grace, wisdom and knowledge. Reflect the mannerisms you’d like to see others portray in times of differences and confrontations.

When water is still the peace of the waters transcend the barriers of the bank – and in the same way – we must be still like the water and allow the peace of our hearts to carry over the barriers of hatred and into others. In other words – peace and the peace of one’s mindset and spirit are contagious and can be received well even in times of tribulation. Reflect the attitude of transformation and not conformation. Reflect the change you’d like to see others experience when they too surrender their lives to Christ and transform their way of thinking. Reflect life and how purposeful and wonderful it is. Reflect the joy you’d like to see in children’s faces when they question life, and wonder why me? Why us? Why our city? Why now? Reflect the hope that these children can cling to and be the reminder that life is good and how we are to live and overcome all because with God all things are possible.

In times of conflict reflect the bravery it takes to turn the other cheek and turn from the path of darkness and walk towards the light and on the path of righteousness. Reflect the wisdom of God that the people of this world are so desperately searching for but tend to listen to the philosophies of those who are deaf to the voice of the Lord. Reflect the devotion it takes to pray and seek the word and will of God that others tend to cave in and give up too early for. Reflect the joy of hearing God’s voice and ministry while in prayer and meditation of His word. Let others see the reflection of Christ in you despite the adversities of this world and walk in the humility knowing that all good things come together for those who love the Lord. Reflect the confidence of Christ while speaking against sickness and declaring healing and victory. Reflect the love of God you’d like to see in your church. Reflect the love of God you’d like to experience when you meet someone for the first time. Be the joy, be the life, be the smile, be the love – be the reflection.

John 3:16 (NLT)…For this is how God loved the world: He gave his one and only Son, so that everyone who believes in him will not perish but have eternal life.

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

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