Learn How To Plan and Execute Your Marketing Strategy

Think. Plan. Execute.

Strategy is often discussed but rarely executed. Most of us have participated in a team meeting where there was an idea, thought or revelation that was deemed the next big thing in your company or even industry. The team leader asked for volunteers and no one raised their hand and so a team was hand selected by the manager along with the person who had the bright idea of change. The team gathers for a brainstorm session and comes up with a beautiful and elaborate plan of action. The plan was given to management and was accepted with excitement and a good old pat on the back. So, what happens next? Nothing – absolutely nothing!

This journey of yours has got to be more than excitement, it has to have substance. Much like the example I shared, if you’re creating plans for the sake of having a plan for your business but it truly isn’t serving a purpose, then all your doing is creating a bunch of nothing. You’ve exhausted countless hours that you can never get back and probably at the expense of gaining a new client. Your strategy is your guide, it’s your compass to lead you back home when you get lost or disoriented from all of the industry buzz and input from friends, family and colleagues. Your strategy is your compass that’s going to lead you to a place of peace and assurance when fear starts to creep in. Your strategy is more than a marketing tool, it’s your vision on paper, it’s your passion coming to life, it’s realizing your dream and not letting the moment pass you by. However; your strategy is only as good as your execution.

A coach implements a game plan that takes all aspects of the game, rules and potential outcomes into consideration. In the same sense, we must incorporate all aspects of our business and look for weaknesses in the opposition and attack. As a coach I’m constantly teaching my players to aggressively pursue victory by sticking to the plan, and when the moments right – attack using your creativity. Keep them guessing! Keep them on their heels! So, the point I’m trying to make here is that strategic planning and the execution of your planning is more than hype, buzz or a checkmark on your to-do list. Your ability to plan and properly execute those plans to the best of your ability is absolutely vital to the success of your business. In my follow up post, I’ll share with you some great resources that’ll help you plan and implement a sales, marketing and lead generation strategy.

There’s one last thing I want to share with you that I believe with all of my heart to be true, and that is – with God all things are possible. Don’t let others lack of vision derail your plans, and don’t let them dictate the success of your dreams and career – because with God all things are possible. Hold tight to the promises of God and be at peace during the trials of growing a start-up business. Having persistence and a relentless mindset is more than a cliché, it’s a necessity. 

  •    Matthew 19:26 (KJV) “But Jesus beheld them, and said unto them, with men this is impossible; but with God all things are possible.”

Be on the lookout for the follow-up post filled with tactical and practical advice on how to implement a successful sales & marketing strategy. For more insight or assistance with your digital marketing services, please visit gonzalesmedia.com.

 

Jesus Gonzales - Marketing Consultant
Jesus Gonzales – Marketing Consultant

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