How I Ranked On Page One of Google

Here’s how this self-taught social media and SEO specialist helped a phoenix hair salon rank in the local three pack on Google.  Creations by Gina, has been ranking on page one of various queries on Google and Bing for the past 4 years. Here’s the kicker though, all the content and SEO work was done at the hands of a marketing enthusiast who was an insurance sales agent by trade, and Here’s how I did it.

I read a lot of blogs and articles on what Google likes and doesn’t like. I attended the Digital Summit in Phoenix and gained enough inspiration to fuel my passion for the next 2 years. I truly paid attention to all the little things the experts would mention in their blogs and videos. I skimmed through the fluff and sifted through data till all that was left were these beautiful nuggets of SEO wisdom.

Once I figured out that I can pair my writing skills with these proven SEO techniques, I knew then that I could do it! If Google wanted content, Google was gonna get content. Yes, I said gonna!

Creations by Gina Google Page 1 Rankings

The Creations by Gina hair salon in Phoenix, averaged 1-3 new clients per week. These bookings were spawning directly from Google and Facebook. When you sprinkle in a few referrals here and there, you got yourself a pretty good book of business.

Again, let me remind you that if you searched for the “Top Hair Stylist in Phoenix,” “Goldwell Hair Salons,” and “Keratin Hair Treatment in Phoenix” along with many others, you would see Creations by Gina at the top of page one for not only Google but also Bing. The results varied if you searched using mobile versus desktop, however, no matter the channel, the rankings were much the same.

When I first noticed the rankings, my mind was blown, and I was super hype.

 

So my question was, how can I, a kid from Glendale, AZ with no professional training or a college degree outsmart and outwit some of these other SEO specialists who are managing other well established and more well-known hair salons?

My first thought was to thank God for all the wisdom and insight that I gained, and for all the people who were kind enough to share their facts, data and knowledge on social media management and search engine optimization. Many thanks to Ann Handley @MarketingProfs, Rand Fishkin @randfish, Gary Vaynerchuk @garyvee, Brian Fanzo @isocialFranz @SMACtalk, and Kim Garst @kimgarst for all their hard-work and dedication to the art and science of social media and search engine optimization. I’ve never met any of these folks, but without their advice and trailblazing, I certainly wouldn’t be having the type of success I’m having today. Thanks again!

The key to our success was simple. I set and followed 3 guidelines, and I stuck to them throughout the entire process. Hopefully, by following these guidelines with consistency, and a relentless mindset, you too can experience success in winning the battle for page one rankings. So, without further delay, here you go!

  • Unique content in a unique writing style
  • Headlines – Title Pages – Keywords – Links
  • Get people clicking (CTR)

There are too many variables and tactics needed to unlock the code and mystery of SEO, however, I knew that if I wrote fresh content and set up the website so that it was search engine friendly, then I knew I would at least be in the same ballpark. As I eluded to earlier, we were not only in the same ballpark, but we hit one deep into center field and right over the cheap seats.

 

The reason why I’m sharing this is because I’m transitioning from insurance sales and into a  career in digital marketing. I’m taking a leap of faith. I’m going to do all I can for me and my family to experience the goodness of life without doubt or regret. I’m going all in.

What gives me the confidence is my faith in Christ and the results of my past experience. My passion is helping others succeed, no matter if it’s on the court as a basketball coach or as a social media strategist. The bottom line is that if I get a chance to play a role in someone accomplishing their goals, then I’m all for it, and I’ll do whatever I can to help them achieve it.

Thanks for reading! God bless!

Jesus Gonzales – Marketing Consultant

If you’re needing help with your social media and search engine marketing, then I’d love to help you. You can reach me at gonzalesmedia.com

Building Your Online Community

Relationship sales is more about relationship building, and less about sales. A business community isn’t much different from your local neighborhood community. There’s folks to the left, right, front and back, all with their noses in your business trying to figure out what you got going on. They wave and say “Hi” but never anything more. It’s just like your Facebook followers scrolling through their feed and skimming right past your Monday GIF and quote.

You see, your online community is no different, they’re all connected to you, following your posts, Gif’s and Monday motivational quotes, but never truly interacting with you. However, I believe that after a few tweaks in your approach, all that is about to change.

Like I said before, your online business community is no different from your real community, because much like your next-door neighbors, neither of you choose to have true and meaningful interaction. Therefore, we must get out of our comfort zone and take a leap of faith. We gotta make the first move and initiate contact with conversations that take us beyond the surface level of driveway talk.

I believe, that if we start publishing blogs and videos that go beyond products, features and benefits, then, and only then, can we breakthrough the barriers of “No, I’m okay, I’m just looking.” If we truly engage our community with thought-provoking conversation, then our trust barometer will begin to rise at a rapid pace, all because our neighbors will begin to value our word and expertise.

Here’s what John C. Maxwell, author of “How Successful People Think” says this about community, “People don’t care how much you know, until they know how much you care.” He hit the nail on the head, don’t you think?

It’s no secret. Social selling, business to business or business to customer sales transactions are all based on some level of trust. In some cases, the level of trust may be low, and in others it may be high. None the less, as a customer is preparing to make a purchase, whether that is online or in-store, there is indeed a certain level of trust involved with that purchase. That is why it is so important to establish ourselves as the go-to person for all things regarding our product or service.

If we offer our thoughts and expertise on a subject without any agenda, and the advice that we provided lead to a better buying decision for that client, then in that person’s mind, our stock just rose and now we moved up a tier. It’s not about giving stuff away, or offering free advice, but simply being a good neighbor and lending a hand when needed.

Here are 3 questions that’ll get the conversation started:

  • What do you like or don’t like about social media?
  • Who is the most influential person in your life? Why?
  • If you could change something in your life or community, what would you change?

These questions will most definitely get the conversation going, but it’s up to you to moderate and keep it going. Once the people in your community see that you’re willing to go beyond features and benefits, then, and only then, will you begin to build a strong, healthy and engaged community.

Thanks for reading, God bless!

Jesus Gonzales – Marketing Consultant